“As much as it breaks our hearts to write these words, the final issue of Punk Planet is in the post, possibly heading toward you right now.” that’s how an email I just received started. This is really bad news as one of the last great music magazines out has called it a day. Also one of the last places the really tiny operations like Lucky Creature could afford to run ads in. I have feelings of saying that’s it, it’s over call it a day, print is dead. But I don’t really believe that. Print lives on but it’s a different monster now, and it can’t continue to be something sold en masse. And music some could argue as sold as physical discs is dead, but again it’s now a different monster and it can’t be sold the same way. We as the small labels, and publishers have to change our way of operating, or die. It’s easy for me. Maybe I shouldn’t say this because it speaks volumes, but I have lost money on EVERYTHING I have ever released. Some more than others. Things like the Exercises in Breathing cd came close to breaking even(mostly because I toured with it for four years but other’s even the wonderful Mark Schwaber album(possibly the best sounding cd we’ve ever done) have sold far less than we had hoped. It’s strange, things we should be having trouble selling like Lucky Creature Attacks are easily our most succesful. It’s a strange time to be in the print business but it’s where we will stay. Sure we may only release 3-4 items a year, but they will be on paper, on disc, on vinyl, and in your hands. Maybe someone will come along a fill the void left by Punk Planet. I doubt it. Most likely we will get another Rolling Stone or god forbid Alternative Press. Come what may, Lucky Creature isn’t going anywhere, and I encourage the other labels and publishers out there, to keep on publishing, searching and working. Print is not dead, it’s just a different monster.
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